Where Your Online Presence Really Comes From - CareerEnlightenment.com

But a far better approach would be to simply publish more, and more flattering, content. Don’t worry, this doesn’t mean you have to go out and write a bunch of articles, although that wouldn’t be such a bad idea.The best way to bury the content you don’t want is to publish more, thus pushing the old stuff down.And what better way to publish than to repurpose old stuff. Check out this list, surely you have something that would work:Old presentations from school or work (nonproprietary of course)Old photos of you looking nice and professionalVideo footage of you giving a presentation or talkReports, papers or articles you’ve worked on or been quoted inOnce you dig some of this content up, it’s time to dust off the cobwebs. With a fresh pair of eyes, see if you can freshen it up. Can you make the slides stand on their own? Can you update the article?It’s important to make sure your name appears in each of these documents somewhere, either in the content, or the file name.T hese old documents can now be distributed to Google friendly content distribution communities:Slides can get posted on Slideshare.comPhotos can get posted on Picasaweb.comArticles can get posted on Docstoc.comVideos can get posted on Youtube.comAfter a few weeks, you should start to see some of these documents on Google’s first page.Bottom LineIf you are concerned about your online presence, leave Google out of it.   Your best option is to follow the tips above to clean things up.